A Crash Course into Coalition Programs and Why You Need One!

The phrase “Teamwork makes the dream work” is often times overused, but for Loyalty Programs it’s the very opposite. Teamwork within Loyalty Programs comes in the form of something called a Coalition Program A Coalition Loyalty Program can be seen almost like a joint venture, where different companies come together to create a single shared loyalty program whose points can be exchanged and redeemed from every partnered brand.

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